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 Post subject: Re: Cirrus SF50
PostPosted: 01 May 2017, 08:06 
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Username Protected wrote:
The SF50 doesn't fill an existing market,
Mike C.

You can't be serious. I just laugh at these comments.

The "existing market" is "people who want to buy an airplane". The "existing market" is "wherever airplanes are currently being sold".

By your logic, if someone built a working Teleporter (beam me up Scotty) nobody would want it because there is no "existing market".


Spot on Jason. So... let's say your the marketing head for Rolls, or Bentley or Lambo. Which existing market do you design for and market to?
This cute little jet will be sold to people who can and will buy one just because they can and want it. Like the $100,000 watch buyer.
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 Post subject: Re: Cirrus SF50
PostPosted: 01 May 2017, 08:12 
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Username Protected wrote:

The "existing market" is "people who want to buy an airplane". The "existing market" is "wherever airplanes are currently being sold".

By your logic, if someone built a working Teleporter (beam me up Scotty) nobody would want it because there is no "existing market".


THIS!

It's gonna sell like hotcakes. I am hoping the plane I want gets traded in for one in the next few years

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 Post subject: Re: Cirrus SF50
PostPosted: 01 May 2017, 08:16 
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I think the bigger question would be, "How long do they want it and what is it worth after they're done with it?" It is very true that people look for ways to spend their money, and will spend it for what they have the whim to get their hands on. More power to Cirrus, I hope every high school grows up to desire one.


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 Post subject: Re: Cirrus SF50
PostPosted: 01 May 2017, 08:58 
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Username Protected wrote:
The SF50 doesn't fill an existing market,
Mike C.

You can't be serious. I just laugh at these comments.

The "existing market" is "people who want to buy an airplane". The "existing market" is "wherever airplanes are currently being sold".

By your logic, if someone built a working Teleporter (beam me up Scotty) nobody would want it because there is no "existing market".


For someone who is attempting to be linguistically precise about a pilot being incapacitated in a chute pulling situation, Mike C. I think was rather loose with the term "Market".
If you own a SR20/SR22/Bonanza, and you want a small step up, and you want a new plane. There is nothing available except the PA46 line; and even the PA46 tries to be a mini-airliner with a perceived MX schedule to match (note, I said perceived; not reality). TBM is much more "plane" and is not a small step up; it also is a much larger financial commitment, with a MX schedule designed around a much higher utlization then these planes will likely receive.

The end result is there is a market niche for a plane which is one step above a high performance single piston plane, has a price cap likely in the low $2 Million range, is easy to fly, and can haul the family for a short trip, and is designed around 100-200 hours a year utilization.

My only question, is if that is a big enough market segment to support the plane longer term.

Tim

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 Post subject: Re: Cirrus SF50
PostPosted: 01 May 2017, 10:10 
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Pilatus is selling lots of single-engine turbine aircraft for those who need/want to haul lots of stuff.

Cirrus is selling a single engine turbine, for those who don't need to haul lots of stuff. Perhaps just want to wing over to Napa for a wine tasting with a couple of friends. :bud:

Single engine turboprops are also single engine jets, the fact the engine turns a prop is of little consequence.

If I may add, allow people to make their own decisions without ridicule. For example, I never would spend a million dollars on a piston anything. Doesn't mean "I'm right" and the person who would is "wrong". Just have different likes/needs. :peace:

-Keith


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 Post subject: Re: Cirrus SF50
PostPosted: 01 May 2017, 10:13 
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Username Protected wrote:
Single engine turboprops are also single engine jets, the fact the engine turns a prop is of little consequence.

Ka Boom. Totally agree.

As for my opinion regarding "spending $1MM+ on a piston plane".... I'm just relaying what the market is saying. The Market doesn't lie. Yes, SR22's are "close to $1MM" but they're not "over $1MM". I'm talking about the "over $1MM" piston planes.


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 Post subject: Re: Cirrus SF50
PostPosted: 01 May 2017, 10:16 
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Username Protected wrote:
I think the bigger question would be, "How long do they want it and what is it worth after they're done with it?" It is very true that people look for ways to spend their money, and will spend it for what they have the whim to get their hands on. More power to Cirrus, I hope every high school grows up to desire one.


There is going to be a secondary market, just like there is a secondary market for Meridians and CJs. If limitations on payload and range caused a significant number of buyers to drop their planes at a loss, you could buy a 5 year old Meridian at 600k. Regrettably you can't.


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 Post subject: Re: Cirrus SF50
PostPosted: 01 May 2017, 10:32 
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Username Protected wrote:
As for my opinion regarding "spending $1MM+ on a piston plane".... I'm just relaying what the market is saying. The Market doesn't lie. Yes, SR22's are "close to $1MM" but they're not "over $1MM". I'm talking about the "over $1MM" piston planes.


At least list price, there is currently no SR22 that costs more than a million. Even the 'million' is a canard as the only way to get there is to load up every option on a SR22T. A SR22 with deice and AC is somewhere around 630, a SR22T with deice and AC is 750 or so. Only by adding all the flimflam like color matched lipstick and unicorn leather you can get anywhere close to a mil. Looking at the used market, most SR22x are ordered with all the options marked off, it suggests that once the decision to buy an airplane is made, the market is not particularly sensitive to another 150 or 200k.


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 Post subject: Re: Cirrus SF50
PostPosted: 01 May 2017, 10:38 
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Username Protected wrote:
As for my opinion regarding "spending $1MM+ on a piston plane".... I'm just relaying what the market is saying. The Market doesn't lie. Yes, SR22's are "close to $1MM" but they're not "over $1MM". I'm talking about the "over $1MM" piston planes.


At least list price, there is currently no SR22 that costs more than a million.

Yes, that's what I said.

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 Post subject: Re: Cirrus SF50
PostPosted: 01 May 2017, 10:40 
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Username Protected wrote:
The SF50 doesn't fill an existing market,
Mike C.

You can't be serious. I just laugh at these comments.

The "existing market" is "people who want to buy an airplane". The "existing market" is "wherever airplanes are currently being sold".

By your logic, if someone built a working Teleporter (beam me up Scotty) nobody would want it because there is no "existing market".


Cirrus is creating their market and a brand extension.

Who built a better jet in the 80's... Cessna or Learjet?

I will promise you the Lear was far superior in almost every measure. It flies higher, faster, farther with more load... it is much better built. It's a better airplane.

So... by that logic Lear should dominate the jet world... last I checked they barely build one model of airplane.

Cessna Citation won because they extended their brand starting off with a lightly built little jet that didn't make much sense. The moniker Slowtation said it all.

Today you can transition from a 172 to a 182... to a Caravan... to CJ3... to a Latitude... and never leave the Cessna family. They won on brand extension. Lear had no entry level airplane to feed the brand.
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 Post subject: Re: Cirrus SF50
PostPosted: 01 May 2017, 11:03 
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That was also the issue with Beech. Form a TN A-36, there was no single engine step- up. One could go to a P-Baron (which I did), and that gave some extra capability and load, but not a big step up in performance. From the P-Baron, Beech wanted folks to go to the King Air and many did, but that wasn't really a GA aircraft. Expensive to purchase and maintain. To me, Beech really missed an opportunity when they passed on a single engine turbine. Same with the jet line which pushed me to the Citation II.
As to the TBM and Pilatus, they were very large jumps in capital cost. The Pilatus was much bigger in size of course. The M500 is something I just could never get my arms around. Maybe it's me.
There is still a need for a $2MM step up from a single IMO, but to me, more along the P-Baron range and payload which was about 600 pounds and 1,000+ NM. That's also what my TN A-36 could do. So, to step up to the SF50, one would have to forgo payload or range.

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 Post subject: Re: Cirrus SF50
PostPosted: 01 May 2017, 11:38 
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Username Protected wrote:
Today you can transition from a 172 to a 182... to a Caravan... to CJ3... to a Latitude... and never leave the Cessna family. They won on brand extension. Lear had no entry level airplane to feed the brand.


Who would do that progression, no one. I don't believe "progressing up the brand chain" is a real thing.

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 Post subject: Re: Cirrus SF50
PostPosted: 01 May 2017, 11:54 
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Username Protected wrote:
there is a market niche for a plane which is one step above a high performance single piston plane, has a price cap likely in the low $2 Million range, is easy to fly, and can haul the family for a short trip, and is designed around 100-200 hours a year utilization.
Exactly. Jet, piston, electric; prop or no prop; none of that matters.

One of the missing details, so far, on the SF50 is the maintenance schedule. A lot of us who could have stepped up to something used are stopped by the costs of ownership; we could afford to buy more airplane than we're willing to live with. The SF50 is touted as the first "personal" airplane in its class, not originally aimed at a deep-pocketed, high utilization corporate customer, so they get it. It'll be interesting to see what that translates to.


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 Post subject: Re: Cirrus SF50
PostPosted: 01 May 2017, 12:15 
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Username Protected wrote:
Today you can transition from a 172 to a 182... to a Caravan... to CJ3... to a Latitude... and never leave the Cessna family. They won on brand extension. Lear had no entry level airplane to feed the brand.


Who would do that progression, no one. I don't believe "progressing up the brand chain" is a real thing.


It was, not sure it still is.
However, you often find a philosophy in a specific brand which can permeate all aircraft. So when you are looking to upgrade, you may be drawn to a specific brand which has the same priorities.

Tim

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 Post subject: Re: Cirrus SF50
PostPosted: 01 May 2017, 12:48 
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Username Protected wrote:
Today you can transition from a 172 to a 182... to a Caravan... to CJ3... to a Latitude... and never leave the Cessna family. They won on brand extension. Lear had no entry level airplane to feed the brand.


Who would do that progression, no one. I don't believe "progressing up the brand chain" is a real thing.

You're probably right but I think "not having an lower level option like Lear" hurt their long term sales.

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