BeechTalk - BT - Cirrus marketing and innovation is second to none

Username Protected · **Posted:** 13 Jan 2012, 11:34

Username Protected wrote:

What do you base that assumption on?

They have a better design than the Cirrus and Cirrus keeps putting along.

Take Cirrus Innovation and marry it to the Bonanza and Baron line and viola'.

New airframes are not necessary. New innovation into the airframe is what's necessary.

A lot of money does not have to be spent to really dominate the market. You just need a few people who give a %#$@.

Username Protected · **Posted:** 13 Jan 2012, 12:11

Username Protected wrote:

Jim and Ben......

It's not about what I can install myself or what flying means to each of is. It's about Cirrus's total domination of innovation and marketing when it comes to it's competition.

You don't have to like the innovations but go to Cirrus website and compare to Beechs. There's a reason Cirrus sold more planes in 10 years than Beech sold Bonanzas and Barons in 60 years.

Our beloved Beechcraft is getting bitch slapped by the little plastic airplane company because they're too beuracratic to run their business right. These innovations by Cirrus are not rocket science. It's just that they're taking the time to "try harder".

I do agree it is the effort and investment. It just the direction they take it. If Walter B was here he'd probably eat their lunch.

Username Protected · **Posted:** 13 Jan 2012, 12:52

Username Protected wrote:

Check out this new gadget

http://cirrusaircraft.com/innovation/?i ... l#products

I'm glad someone in this industry is innovating.

Available as retrofit from Avidyne since at least 3 years:
http://avidyne.com/products/mlx770/index.asp
I have it in my 1966 Centurion....
But no parachute :bugeye:

Robert

Username Protected · **Posted:** 13 Jan 2012, 12:55

Username Protected wrote:

Available as retrofit from Avidyne since at least 3 years:
http://avidyne.com/products/mlx770/index.asp
I have it in my 1966 Centurion....
But no parachute :bugeye:

Robert

Yup. So why does Beech not have it in their planes?

If I go buy a new Bonanza, it's the same exact Bonanza as mine that's 4 years old. Tick tock.

Username Protected · **Posted:** 13 Jan 2012, 13:03

Username Protected wrote:

Yup. So why does Beech not have it in their planes?

If I go buy a new Bonanza, it's the same exact Bonanza as mine that's 4 years old. Tick tock.

Surely you can order it as an option, right? It appears to be the same thing that Garmin is advertising, with flashy names. It appears to me that Cirrus is just trying to "sell" it, Beech is not, which is why they win in the marketing category. BWTHDIK

Even if it is installable on G36/G58, Cirrus still wins because they have the keyboard. Even using the G1000 in Flight Sim X drives me nuts using 1 knob to enter a flight plan, couldn't imagine trying to "txt" with it.

Username Protected · **Posted:** 13 Jan 2012, 13:10

Username Protected wrote:

Even if it is installable on G36/G58, Cirrus still wins because they have the keyboard. Even using the G1000 in Flight Sim X drives me nuts using 1 knob to enter a flight plan, couldn't imagine trying to "txt" with it.

Yup

Username Protected · **Posted:** 13 Jan 2012, 13:56

Username Protected wrote:

If I go buy a new Bonanza, it's the same exact Bonanza as mine that's 4 years old. Tick tock.

I don't agree "same exact".

Standard equipment now includes:

AC All Phases Flight
Modern Interior
LED Lights
GTS 820
GFC 700
SVT
406 mhz ELT
WAAS
ADS-B
TAWS B

Username Protected · **Posted:** 13 Jan 2012, 14:12

I have pretty much all that stuff.

Modern interior isn't available yet. At least not on their website.

Username Protected · **Posted:** 13 Jan 2012, 14:22

Username Protected wrote:

I have pretty much all that stuff.

Modern interior isn't available yet. At least not on their website.

OK., but not 'same exact'.

Just sayin. :thumbup:

Username Protected · **Posted:** 13 Jan 2012, 14:45

Username Protected wrote:

OK., but not 'same exact'.

Just sayin. :thumbup:

Are you staying focused on the Cirrus website part of this thread? Have you seen their marketing?

Compare a 2008 SR22 to a 2012. Do you see what I'm saying?

Username Protected · **Posted:** 13 Jan 2012, 17:37

Username Protected wrote:

HB couldn't care less

yep, that's the problem right there.
the beech company used to be run by people that wanted to make airplanes
now it's run by people that want to make money
jet's make money (maybe), piston airplanes don't

Username Protected · **Posted:** 13 Jan 2012, 17:41

Username Protected wrote:

HB couldn't care less

yep, that's the problem right there.
the beech company used to be run by people that wanted to make airplanes
now it's run by people that want to make money
jet's make money (maybe), piston airplanes don't

Username Protected · **Posted:** 13 Jan 2012, 19:52

Username Protected wrote:

OK., but not 'same exact'.

Just sayin. :thumbup:

Are you staying focused on the Cirrus website part of this thread?

Username Protected · **Posted:** 14 Jan 2012, 11:34

Has anyone actually looked into Iridium voice/data plan pricing? It makes Garmin subscriptions look downright affordable...

Username Protected · **Posted:** 14 Jan 2012, 11:59

I agree with Jason, if you want an owner of a 2008 Bo to upgrade to a 2012 model you need new features and attractive options as Cirrus is doing.

HBC is offering a new Bo with no turbo, no TKS, no tip tanks, older G1000 with no keypad, when all this stuff could be offered as options from the factory at a good profit for HBC?

Gee they have been around for 60 years?

These guys needs to go back to marketing 101...