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28 Oct 2025, 13:06 [ UTC - 5; DST ]


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 Post subject: Re: Cessna wins at Talladega
PostPosted: 23 Oct 2013, 10:59 
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Joined: 02/20/09
Posts: 624
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Location: Durham, NC
Aircraft: Piper Arrow II
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I don't buy he parts thing.
You buy aircraft parts when you need them, not just because you saw an advertisement somewhere.
Again, you're not the target market. You buy your parts from a dealer or FBO somewhere. Indy Beech was looking to sell to the FBO chains and corporate flight departments and airlines. I suspect Cessna is doing the same thing. They are the big dog when it comes to FBO parts supply. They often have good deals on parts that the big FBOs and big dealers need. Cessna has the financing to keep that stuff in stock and can drop ship it to an end user paying the FBO a "commission". But, there are other suppliers out there. Cessna is probably testing to see if the NASCAR thing helps them close some deals that would go elsewhere.

Alan Bradley


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 Post subject: Re: Cessna wins at Talladega
PostPosted: 23 Oct 2013, 11:10 
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Joined: 11/06/10
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Location: Outside Boston, or some hotel somewhere
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Here is something to think about.
When you go down the list of NASCAR drivers and teams you will see a fair number of jets and other aircraft. Among the compiled lists I have seen, there are no Cessna jets on the list.
There was also a great picture of the flight line leaving Indy after the 500 where one of NASCAR fans annotated the picture with plane model and who owns it based on FAA registry or who flies it if known. What was intersting, there was about 25 jets there; without a single Cessna Jet.

At this point, I would think Cessna sees a potentially target rich environment where it is socially acceptable to show up in a jet and they have little to minimal market penetration.

If it does not get them the leads, I expect they will drop it.

Tim


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